Summertime brings more outdoor adventures and off-roading for Land Rover enthusiasts, but one thing for certain — it doesn’t mean fewer Sightings! We commend our readers for sharing the presence of Land Rovers in advertisements, commercials, movies, music videos, social media and other real or virtual places.

It’s always helpful for veteran and novice Sighters alike to review the rules that govern when we award a Coveted Mug:

Rule # 1 – All Sightings receive recognition and our appreciation, but not necessarily a mug. We reward only those Sightings that capture the unique qualities of Land Rovers and their owners, and display them in a distinctive way.

Rule #2 – If your Sighting doesn’t really surprise you, it won’t surprise us, either — thus we can’t award you a mug. We’re delighted, but not surprised, that Land Rovers appear in British television programmes, British publications, films with British themes and shows about African safaris. You shouldn’t be surprised, either, and should consider looking for other ways to get a coffee mug.

Rule #3 – At an ever-changing date before publication, we close off the Sightings; for this issue it was June 30, 2017. If we’ve mentioned the Sighting in an earlier issue, we might not mention it again. If you’re new to the family of Land Rover enthusiasts, you may not have seen your Sighting in an earlier issue.

Rule #4 – We’re not outfitting your kitchen. If you qualify, one mug per Sighting per issue.

Rule #5 – Sightings that are Land Rover references in books go to our Literary Land Rover editor for mention, but only when space permits.

Rule #6 – Psst… Email submissions — remember we can’t send a mug by email. To be considered for a Coveted Mug, send us your real name and shipping address, too.

Rule #7 – Grudgingly, very grudgingly, the Editor admits he might have made an error. Let us know if you think you’ve been jobbed, but all decisions of the Editor are final.

Sightings: Summer 2017Advertisers know that our eyes gravitate towards Land Rovers, so they often appear in catalogues. Jamison Grinnell, Montpelier, VA, and James Gramling, Onenburg, AL, noted the Defender 90 SW in the Southern Tide catalogue. Robert Taglienti, Austin, TX [see Rule #6] spotted the Defender SW in a Hollister email ad. Tom Spoto, Bellingham, WA, loved seeing the Defender 110 in a commercial for the South African hotel chain, Protea by Marriott. He also enjoyed Christopher Kimball’s essay on his Land Rover travels in the Milk Street magazine. Gerard Smith, Coos Bay, OR, enjoyed seeing the link between a Series Land Rover, Jim Beam whiskey and adventure in an ad in Sports Illustrated.

Sightings: Summer 2017Movies have a long tradition of including Land Rovers for emotional impact. Scott Copeland, Menlo, GA, was Smokey and the Bandit “for the first time in 30 years” and spotted a Series Rover at the “Choke and Puke” bar scene. Television shows have proliferated with the growth of cable and online outlets, so it’s no surprise that Land Rovers appear to command attention from viewers. John Cockell, Chelsea, QC, Canada, noted that the UN Blue Helmet troops drove a Defender 110 in a recent episode of Dr. Who. Scott Just, Berkley, MI, spotted a Series I in Kenya on an episode of Bear Gryllis. Derek Leath, Frontenac, MO, spotted the military Land Rover in the NBC series Taken. Paul Kennington, La Grande, OR, spotted an NAS Defender 90 SW on an episode of ABC’s Downward Dog.

Catherine Chace, Charlotte, VT, visited a Maine Fixed Base Operation with her husband, Derek, and noted an article on exclusive European travel in a Defender 110 in Elite Traveler magazine. Eric DePetris, Middleburg, FL, enjoyed seeing Mike Ragsdale’s Land Rover 90 on the cover of Good Grit magazine.

Sightings: Summer 2017Lauren Dugger, Inlet Beach, FL, spotted a Defender pickup carrying Husqvarna motorcycles on their Facebook page. Green Wedding Shoes’ website provides inspirations for wedding settings and she also noted the Series II-A 109” in the “Safari Theme” one. Dixon Kenner, Ottawa, ON, Canada, spotted a Defender 110 in Iceland in an American Express ad. Tripp Moore, Ft. Mill, SC, sent us a Turtle Wax Instagram post with a photo of a Defender on safari. GQ sends out an online newsletter which they hope you’ll read because, as Lee Banner, Tionesta, PA, noted, they included a photo of a Series II-A. (Lee pleaded for a mug because “I’m drinking my morning joe out of a ‘girly’ mug right now!”) Mac Surber, Westborough, MA, enjoyed seeing the African animals on the roof of a Defender 110 while surfing “The Chive”. Les Parker, Sales Tech and Thompson Smith, Creative Director, both of Rovers North, enjoyed seeing the Series II-A 109” at the Cide Road website [see Holiday 2016 issue -ed.] Peter Haarala, Elko, NV, recognized the Defender steering wheel and door panel in the RHD model used for an Icebreaker online ad. Gail Martin, Clovis, NM, spotted a Series III 109” in an FSR online article on a Georgia inn.

We’ve mentioned these before, but want to thank Sighters for sharing these again. Truman Oisias, Boulder, CO, is only 6, but he’s enough of a Land Rover fan to spot the Defender in the Behr paint ad. Doug Gable, Cooperstown, NY, enjoyed seeing Defenders in the Jack Wills catalogue.

Sightings: Summer 2017In the “More Unusual Sightings” category, Bruce Bishop, Fair Oaks, CA, found this on the MSN Health and Wellness site in May. “The article was about what makes better sex and low and behold a Land Rover for longer drives. They say long drives works on relationships. And some people say the passion for Land Rovers can cause discord in marriages. What do they know?” Dave Lochridge, Rialto, CA, noted that an ad for the Peterson Museum’s latest exhibit shows that a Series II-A provides the “canvas” for a painter. Mylan Janoplis, Long Beach, CA, couldn’t miss the Schott Clothing billboard on Beverly Blvd. in Los Angeles with the Series Land Rover. “It must have been shot in Joshua Tree or Anza Borrego California, both of which I have driven through countless times with my 97 D90 LE.”


  • J.D. Gramling Odenville, AL
  • Paul Kennington La Grande, OR
  • Dave Lochridge Rialto, CA
  • G.P. Smith Coos Bay, OR
  • Mylan Janoplis Long Beach, CA
  • Lauren Dugger Inlet Beach, FL
  • Bruce Bishop Fair Oaks, CA
  • Lee Banner Tionesta, PA
  • Catherine Chace Charlotte, VT
  • Jamison Grinnell Montpelier, VA