In September 8, the first anniversary of the death of Queen Elizabeth, the Goodwood Revival, held annually at the Goodwood Motor Circuit, Chichester, North Sussex, included a one-lap parade of Royal Land Rovers as a tribute to her reign and family.

Fabulously British – Holiday 2023

Each of the nine Series I, II, IIA, Defenders and Range Rovers had close links to the Royal Family, either carrying out official duties through the UK or contributing to the life of the royal family at one of their estates.

The vehicles included:

  • Series I, plate number HAC379, one of 48 prototypes from 1948, photographed with King George VI
  • Series I and Series II Royal Review Land Rovers
  • Series IIA 109”, the first with a 6-cylinder engine and many custom interior features
  • Defender 130 jumbo, custom station wagon with raised roof and still in use at the Sandringham estate
  • Royal Review Range Rovers from 1975, 1990 and 2015

Lennard Hoornik of JLR wrote, “We are proud of our Royal associations, which stretch back to the very origins of the business and wanted to honour HM Queen Elizabeth II with a fitting tribute on the anniversary of her passing.”

Fabulously British – Holiday 2023

A JLR press release noted, “JLR enjoys a long and ongoing association with the Royal Family and proudly displays the Royal Warrant in recognition of its status as an official supplier.” As an antidote to the “Modern Luxury” and “House of Brands” corporate marketing, we think it’s Fabulously British for Land Rover to acknowledge its heritage this way.

View Royal Family land Rover parade on your mobile device.